Welcome
Login

Naming Convention - Social - Meta

The naming convention for campaigns on Meta platforms (Facebook, Instagram, ...) is available within the template under the sheet called Social_FBIG. If this is the first time using our template or you need access, please read the following article first: Getting started with our naming convention


In the Social_FBIG sheet you will find several tables where each row represents the name of respectively the ad account, campaign, ad group, ad or audience name. In the first column, the name to be used will be generated based on your input in the remaining columns on the right. In essence, the filename consists of all the values in these columns collated and seperated with an underscore (_). In some cases, values are replaced with normalized abbreviations used internally.

 

 

1. Overview of available fields

1.1. Ad Account Name

Parameter NameRequired?Standardized value (to be selected from list)?Data FormatDescriptionExample Normalized Value (Original Value)
CountryYesYes
Text (ISO 3166 Alpha-2) (1) The country related to the ad account and which will be the main geo target for campaigns in the account.BE (Belgium)
WWBUYesNoTextThe internal business unit the account belongs to.EDP (EDP)
BrandYesYesTextThe brand related to the ad account and for which campaigns will be ran in the account.Alpro (Alpro)



Campaign Name

Parameter NameRequired?Standardized value (to be selected from list)?Data FormatDescriptionExample Normalized Value (Original Value)
CountryYesYes
Text (ISO 3166 Alpha-2) (1) The country related to the ad account and which will be the main geo target for campaigns in the account.BE (Belgium)
BrandYesYesTextThe brand related to the ad account and for which campaigns will be ran in the account.Alpro (Alpro)
Marketing GoalYesYes
TextThe selected goal within the see-think-do-care framework the campaign will deliver on.See (See)
Campaign ObjectiveYesYesTextThe native campaign objective selected in Meta Business ManagerVideo Views (VideoViews)
Buying TypeYesYesTextThe native campaign buying type selected in Meta Business Manager (e.g. auction or reach & frequency).Reach & Frequency (RF)
Activation TypeYesYesTextIf the campaign is either an always-on or growth event activation.Always On (AlwaysOn)
ToolkitYesYesTextName of the toolkit that is used within the campaign. This information should be supplied by the local market and can also be found in the name of the creative assets for the campaign.Good For You (GFY)
SubtoolkitYesYes
TextName of the subtoolkit that is used within the campaign. This information should be supplied by the local market and can also be found in the name of the creative assets for the campaign.Taste The Planet (TTP)
TimingYesNo
Text (MMMyyyy)First month of activation of the campaign. To be written in the format MMMyyyy. For example 'February 2022' would be written as 'Feb2020'.Feb2020
CommentNoNoTextAny comment for internal use. All characters allowed, except underscore (_)This is not a comment.


Ad Group Name

Parameter NameRequired?Standardized value (to be selected from list)?Data FormatDescriptionExample Normalized Value (Original Value)
CountryYesYes
Text (ISO 3166 Alpha-2) (1) The country related to the ad account and which will be the main geo target for campaigns in the account.BE (Belgium)
ChannelYesYesTextThe channel the campaign will be active on (within the Meta network)Facebook & Instagram (FBIG)
Audience NameYesYesTextName of the target audience
Tribes - Barista (Tribes-Barista)
LocaleYesYes
TextThe language of the creative. This parameter is valuable for markets with multilingual campaigns.Dutch (nl)
CommentNo
NoTextAny comment for internal use. All characters allowed, except underscore (_)
This is not a comment.
 

Ad

Parameter NameRequired?Standardized value (to be selected from list)?Data FormatDescriptionExample Normalized Value (Original Value)
Asset NameYesNo
Text The filename of the asset used within the creative. The filename should be following the convention for Bynder.A_GFY_NA_Master
_YT_Video_
NaturalParents-v2
__30s_Drinks_NA
_Oat_Plain_TetraUHT
_1l_HR_
ThisIsNotAComment
CommentNoNoTextAny comment for internal use. All characters allowed, except underscore (_ )This is not a comment.

Notes:

(1) There is one exception on the data format for the 'Country' field, being creative masters where the value should be 'master' and not follow the ISO 3166 Alpha-2 standard.

 

Audience

 

Name

Type

Necessity

Description

Country

List

Mandatory

The country that is targeted within the audience.

Brand

List

Mandatory

The brand for which the audience has been created.

Source

Open Value

Mandatory

The data source on which the audience has been defined. In other words, which data source was used to create this audience.

Audience Name

Open Value

Mandatory

The internal name of the audience (e.g. tribe).

Comment

Open Value

Optional

Any comment for internal use.

All characters allowed, except underscores (_).

 

Did you find it helpful? Yes No

Send feedback
Sorry we couldn't be helpful. Help us improve this article with your feedback.