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FBIG: 2. Trainings

To ensure that you have all necessary knowledge and a good understanding of both platforms, it is highly recommended to go through a number of trainings – online, as well as offline.

For online trainings you can use a self-service platform called Facebook Blueprint.
Here you can find all essential courses that will help you in discovering media buying possibilities on Facebook and Instagram. 

We highly recommend to start with Digital Marketing Essentials. If you are not sure which courses are most needed, please consult with one of your team members.

In addition, the following two offline trainings are organized by Facebook regularly. Both are essential to follow for everyone who starts media buying for Alpro.

BluePrint Planning

Blueprint Live Media Planning sessions focus on the fundamentals for planning successful media campaigns - from defining business goals, to determining the appropriate target audiences, to measuring outcomes, and more.

BluePrint Buying 

Blueprint Live Media Buying sessions focus on performance marketing, equipping attendees with best practices for planning, executing and optimizing direct response campaigns.

In order to learn about the upcoming training dates, please consult with your team member or reach out to the dedicated Facebook representative.

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