Youtube: 1. Setup

Before you start drafting your campaign on Google Ads, you need to ensure that each market has a proper account set up. This is especially important for all new markets that are being onboarded.

Here are the key things that you need to launch your campaign successfully: 

  • A sub-MCC (Market-specific Manager account) account for each market

  • Correct Billing setup

  • Link the Alpro Global YT account to the YT account within the Sub-MCC account

  • Have conversions activated

All sub-MCC accounts need to be integrated within the Alpro Digital MCC (558-685-8179) structure. The Alpro Digital MCC account is an overarching structure that makes it possible to manage all our markets in 1 account. The Sub-MCC account will allow you to manage the SEA/YT campaigns for your market.


If you are missing a sub-MCC account for one of the markets, you can create a new one by following a few steps: 

  1. Go to https://ads.google.com/home/tools/manager-accounts/

  2. Select create a Manager account

    3. Fill in the correct data

  1. Name of market

  2. Primary use of the account: Managing others’ accounts

  3. Time zone: select the Time Zone of your market

            d. Currency: always select Euro, unless specified otherwise by market (e.g. in UA & RU billing has to be in                                   local currency)


4. Go to the Alpro Digital MCC account and click on the Blue ‘+’ button  on Account level and select ‘Link existing          account’

5. Enter the ID of the MCC account that you created: (XXX-XXX-XXX)

6. You should receive several E-mails from Google asking to confirm whether you want to accept the invitation of the             Alpro MCC account to link the Market MCC account, accept this request

7. The Sub-MCC should be linked now. 

8. Next, reach out to Google chat support to create a billing setup for your market specifically, make sure it’s clear to            which Payment Profile your billing setup should be linked. 

9. Upon creation, link the sub-MCC & YT/SEA account to the correct billing setup.
     Lastly, always make sure the correct E-mail addresses have been added to the invoice setup in order to be able to               process the invoices.
     The e-mail addresses that need to be added are:  local DBM and the e-mail of the person/entity responsible for                  processing invoices, in the case of Alpro Comm VA, this would be: alprocommva.supplierinvoices@alpro.com

10. For YouTube accounts, make sure to reach out to our main Google representative to get the account whitelisted for           Lift measurement. Currently, this would be : 'Laurent Neukermans' <lneukermans@google.com>


  1. Click on the sub-MCC account for which you want to create an SEA/YT account

  2. Click on the Blue ‘+’ button  on Account level and select ‘Create new account’

  3. To create the account, fill in the following information:

    1. The correct naming ’MARKET – SEA’ or ‘MARKET – YT’

    2. Use the correct location/Time-Zone/Currency

    3. Click on ‘Save and Continue’

  4. Select the correct Billing Setup which was created during the creation of the Sub-MCC account and click on ‘Save and Continue’

  5. On billing setup there is the possibility to insert a budget name and PO number, discuss with your market on what needs to be filled in 

  6. Click on ‘Save and Finish’

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