Google Trends - Best Practices


When no relevant topic is available and you need to use search terms, the Related queries can be very usefull to validate if your search term is matching relevant search queries.

Set the related queries to show Top terms and review the results. If irrelevant search queries are returned, find common keywords and exclude them in your search term with the minus (-) operator.

For example if your term is "coffee" the following top terms could be returned. In this case you are looking into coffee consumption, you are not interested in "coffee tables". To exclude these change your term from "coffee" to "coffee - table" to exclude all search queries containing the word "table".

Note: this example is for demonstration purpose only. If you are in reality looking for trends in coffee consumption, please select the existing "Coffee (drinks)" topic instead.

You can use punctuation in your searches to filter the results you see in Trends.

Search termType of results you see
tennis shoes

Results can include searches containing both tennis and shoes in any order. Results can also include searches like "red tennis shoes," "funny shoes for tennis," or "tennis without shoes."

No misspellings, spelling variations, synonyms, plural, or singular versions of your terms are included.

"tennis shoes"Results include the exact phrase inside double quotation marks, possibly with words before or after, like "red tennis shoes."
tennis + squashResults can include searches containing the words "tennis" OR "squash."
tennis -shoesResults include searches containing the word "tennis," but exclude searches with the word "shoes."
center + centre + centereResults include alternative spellings like “centre” or “centere,” and common misspellings like "centere." Trends considers each version of a word a different search, including misspellings.

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