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Naming Convention - Google Ads (YouTube Campaigns)

The naming convention for YouTube campaigns planned in Google Ads is available within the template under the sheet called YouTube. If this is the first time using our template or you need access, please read the following article first: Getting started with our naming convention


In the YouTube sheet you will find several tables where each row represents the name of respectively the ad account, campaign, ad group, ad or audience name. In the first column, the name to be used will be generated based on your input in the remaining columns on the right. In essence, the filename consists of all the values in these columns collated and seperated with an underscore (_). In some cases, values are replaced with normalized abbreviations used internally.

 

 

1. Overview of available fields

1.1. Ad Account Name

Parameter NameRequired?Standardized value (to be selected from list)?Data FormatDescriptionExample Normalized Value (Original Value)
CountryYesYes
Text (ISO 3166 Alpha-2) (1) The country related to the ad account and which will be the main geo target for campaigns in the account.BE (Belgium)
WWBUYesNoTextThe internal business unit the account belongs to.EDP (EDP)
BrandYesYesTextThe brand related to the ad account and for which campaigns will be ran in the account.Alpro (Alpro)
ChannelYesNoTextThe channel on which campaigns will be run in the ad account. The value is fixed to 'YouTube'.YouTube (YouTube)

Notes:

(1) There is one exception on the data format for the 'Country' field, being creative masters where the value should be 'master' and not follow the ISO 3166 Alpha-2 standard.

Campaign Name

 

Name

Type

Necessity

Description

Country

List

Mandatory

The country which will be targeted by the campaign.

Brand

List

Mandatory

The name of the brand the campaign is supporting.

Bidding Strategy

List

Mandatory

The selected bidding strategy within Google Ads.

Activation Type

List

Mandatory

If the campaign is either an always-or or growth event activation.

Toolkit

List

Mandatory

Name of the toolkit that is used within the campaign.

This information should be supplied by the local market and can also be found in the name of the creative assets for the campaign.

Subtoolkit

List

Mandatory

Name of the subtoolkit that is used within the campaign.

This information should be supplied by the local market and can also be found in the name of the creative assets for the campaign.

Timing

Open Value

Mandatory

First month of activation of the campaign.

To be formatted as MMYYYY. For example, “February 2020” would be “Feb2020”.

Locale

List

Optional

Target language of the campaign. Only to be used in case of multiple languages.

For example for countries with more than one official language like Belgium (Dutch / French).

Comment

Open Value

Optional

Any comment for internal use.

All characters allowed, except underscores (_).

Ad Group Name

 

Name

Type

Necessity

Description

Country

List

Mandatory

The country which will be targeted by the ad group.

Ad Format

List

Mandatory

The type of ad format used in the ad group.

Audience

List

Mandatory

The name of the audience being targeted within the ad group.

Comment

Open Value

Optional

Any comment for internal use.

All characters allowed, except underscores (_).

 

Name

Type

Necessity

Description

Asset Name

Fixed Value

Mandatory

The filename of the asset being used within the ad.

Comment

Open Value

Optional

Any comment for internal use.

All characters allowed, except underscores (_).

Audience

 

Name

Type

Necessity

Description

Country

List

Mandatory

The country that is targeted within the audience.

Brand

List

Mandatory

The brand for which the audience has been created.

Source

Open Value

Mandatory

The data source on which the audience has been defined. In other words, which data source was used to create this audience.

Name

Open Value

Mandatory

The internal name of the audience (e.g. tribe).

Comment

Open Value

Optional

Any comment for internal use.

All characters allowed, except underscores (_).

 

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