TABLE OF CONTENTS
In Google Data Studio, an audience report has been created for each Alpro market. The account 'firstname.lastname@example.org' has ownership, meaning that these reports will be send out from this email address.
As of recently, these reports are automated and updates will be send out on a quarterly basis, on the 2nd day of each new quarter.
If markets wish to obtain extra insights, they can simply reach out.
1. Behaviour and acquisition
Page 1: This part of the report shows information on the market website visitors' behaviour and acquisiton channels. For some metrics, a comparison is made to the previous quarter.
The date range on the top right of this page is updated automatically and always shows the last quarter.
E.g. On the 2nd of April, this website performance update was send out for Q1 of that year: January - March.
2. Demographics and interests
Page 2: This part of the report shows information on the market website visitors' demographics and. For some metrics, a comparison is made to the previous quarter.
Creating a website report for a new market
In case of a recent website launch for a new market, you can easily create an identical audience report for this specific market. The way of working is explained in 4 steps below.
1. Copy an existing report from another market
Open an existing audience report in Google Data Studio (e.g. that from the UK) and copy this report (by clicking the 3 bullets next to the edit button).
2. Select a new data source
Select the new market's Google Analytics folder.
For example, if you'd like to create a report for a new market (e.g. New Zealand), select this data source in GA.
Click 'Create new data source'
Select Google Analytics from the options.
Select the right folder (New Zealand (NZ) in this case). Click 'connect' and next 'add to the report'.
You will now see the new data source.
3. Create the new report
By clicking 'copy the report', you'll create a copy of the UK's audience report, but using New Zealands' data.
4. Change the names
- The file name (top left)
- The title of the report (top middle on both the 1st and 2nd page)
Schedule email delivery
Scheduling an email report only has to happen once: if the configuration is set up correctly, an update of the report will be sent out automatically at the beginning of each month.
How to schedule the automated emails:
1. Create the scheduled email
Under 'Share', click 'schedule email delivery' at the top right of the page.
2. Edit the scheduled email
Click 'edit schedule' and add following information:
- To: Receivers of the report (see contact list below + always put Ralph in cc)
- Subject: Your Quarterly Audience Report
In this e-mail, you can find a report that features information on your countries' website audience for last quarter. To see the report, you can either open the PDF in attachment or click on the link next to 'View the interactive report'. The report consists of two pages and covers data on behavior, acquisition, demographics and interests of your countries' audience. An update of this report will be sent out quarterly. I hope this offers you some extra insight on your market's audience!
Feel free to give me a sign in case you wish to receive additional information.
Have a great day!
- Pages: all pages
- Start time: select the first 2nd day of the beginning of next quarter
The scheduled delivery should look like this:
Click 'save' and wait until you see the 'Schedule updated' notification:
Note: If you receive a 'Failed' pop-up at the bottom of the screen instead, here are some tips:
- Reload the report in Data Studio and try again
- Log out from your Google account, log in and try again
- Try to download the report (under +Share at the bottom right) and try again
- In case none of this works, reach out to Ralph and/or the agency 55
Idem as in the file Google Data Studio - Monthly website recap