Paid Media & Strategy

Media Naming Convention

• Getting started with our naming convention
• Naming Convention - Bynder (Plantpowercollection.com)
• Naming Convention - Google Ads (YouTube Campaigns)
• What is the (sub)toolkit and how should I fill it in the naming convention?
• Naming Convention - Google Analytics UTM Tags

Playbook: FBIG

• FBIG: 1. Setup
• FBIG: 2. Trainings
• FBIG: 3. Plan
• FBIG: 4. Buy
• FBIG: 5. Optimize

Playbook: Pinterest

• Pinterest: 1. Setup
• Pinterest: 2. Trainings
• Pinterest: 3. Plan
• Pinterest: 4. Buy
• Pinterest: 5. Optimize

Playbook: SEA

• SEA: 1. Setup
• SEA: 2. Trainings
• SEA: 3. Plan
• SEA: 4. Launch
• SEA: 5. Optimize

Playbook: SEO

Playbook: Twitter

• Twitter: 1. Setup
• Twitter: 2. Trainings
• Twitter: 3. Plan
• Twitter: 4. Buy
• Twitter: 5. Optimize

Playbook: Youtube

• Youtube: 1. Setup
• Youtube: 2. Trainings
• Youtube: 3. Plan
• Youtube: 4. Buy
• Youtube: 5. Optimize